OBJECTIVE
Redesign the logo to narrate the brand's story effectively, serving as an initial stride towards crafting a comprehensive brand strategy. Infuse the rebranding with a distinctive organizational personality, ensuring recognition and memorability. Present the logo style guide adeptly, detailing logo variants, colors, typography, and usage guidelines for consistency.
Logo
Concept
Every team member's role is pivotal in ensuring the logo's standout quality, both visually and intellectually. Together, we strive to craft a logo that offers a unique and captivating experience, resonating with our audience. Each contribution adds layers of excitement and satisfaction, enriching the journey for all stakeholders.
Business Cards
SIGNIFICANCE
Encouraged teamwork and allowed us to leverage our strengths and foster innovation. Engaging in hands-on activities, such as creating merch mockups, helped us refine our practical skills and enhance our design capabilities. This collaborative approach promoted teamwork, improved productivity, and empowered us to translate ideas into tangible solutions effectively within our team dynamic.
Merch Mockup
Team members: Hope Stephens, Tina Stanley, and Thomas Rodenkirch
Role: Designed Type system, Business cards, and Merch